Undoubtedly, every individual must have come across billboards while driving on highways roads and freeways. Billboards are forever constant in any local areas, highways, beaches, and almost any location. If you are a business owner who wishes to promote your product and gain the immediate attention of passersby, billboard advertising is ideal for you. However, to grab the attention of your targeted audience, you have to pour in your complete efforts into the billboard’s structuring and design.
One might just wonder: Are billboards effective? or How do billboard works? This article will run you through the actual concept of billboard advertising and quality tips to help stay one step ahead in the competitive market.
First thing first, let’s understand
What is Billboard Advertising?
Billboard advertising is a process of promoting any brand, product, or campaign with the help of large-scale and quality prints. In short, you pay for ad space on a billboard which helps market your brand. Generally, a billboard is placed at an all-time high-traffic area to attract the attention of passersby including locations like highways, trains, and subways. Billboard advertising is one of the most effective ways to market and build your brand identity. It even helps broadcast your brand to businesses and local audiences who might show quite an interest in the product. Since billboards are usually placed near occupied and busy areas, it helps generate one of the highest numbers of views and impressions to a business than any other marketing techniques.
The effectiveness of billboard advertising is measured in DEC. Daily Effective Circulations (DEC) refers to the number of vehicles and people passing by your billboard each day. The standard size of a billboard is around 14 ft in height and 48 ft in width.
What Does a Billboard Do?
Billboards are often termed as massive sized posters that are placed on buildings for the eyes of passersby. Billboards are one of the most traditional forms of marketing. Compared to online marketing and PR, billboards can be quite expensive. When business owners opt for billboard advertising, they are trying to show the audience that their product not only holds an exceptional meaning but also has an important message to share. This form of marketing is usually used to attract a wide range of audience base within or beyond the region.
How Long Should a Billboard Be Up?
When it comes to billboard advertising, the creativity and response of the audience matter a lot. It doesn’t matter how long you wish to keep. However, billboards are placed for a minimum of two weeks to help create a positive and strong impact on the audience. Some keep the billboard for anywhere between 6 – 12 months. While for certain events, advertisers keep it up for a particular time.
How To Create an Effective Billboard?
The success of your billboard depends on several factors including targeting the right audience and location. Here are a few additional ways to help create an effective billboard campaign for your brand:
- Create simple yet eye-catchy designs
- Enlarge the text
- Use bold fonts
- Stick to a message or idea
- Keep it short and simple
- Use bright and bold colours
- Design with high contrast
- Choose top quality image
Billboard Advertising Statistics
Understanding billboard advertising statistics on an impact basis:
- Australians spend an annual average of 20,000 minutes in their cars. That’s almost 500 hours each year.
- More than 2,50,000 billboards in Australia
- Almost 5,000 of these are digital billboards.
- 5% of global spending is dedicated to OOH advertising.
- OOH, advertising is 250% more effective than TV ads.
- When paired with SEO, its effectiveness increases by 25%.
With this, many business owners are now shifting to outdoor advertising to promote their brands.
Billboard advertising doesn’t come under the traditional form of advertising, when finding an agency an advertising agency in Melbourne, it should specialise in mobile billboards, scooter advertising and other types.